"Blue Prism has vastly improved our operational agility and given us the capability to react to new market opportunities and support a successful financial product launch with an automated process that took only two days to build"

Marie Marsden, Head of Credit Operations, Shop Direct Group Financial Services

The financial services industry has become increasingly competitive in recent years, with consumers becoming ever more aware of competing products and offers and becoming less loyal to incumbent suppliers as trends change.

Keeping on top of the best buy tables, responding to consumer trends and quickly launching new products to stay ahead of the market have become increasingly important in an industry where organisations are constantly benchmarked against one another.

Marketing departments need to drive new products to market very quickly in order to capitalise on opportunities, but a lack of application support from the system layer often leaves operational business units with a number of complex issues, for example;

Business systems cannot easily support new products that they were not designed for:

• Complex qualification criteria requiring manual calculations
• Unpredictable volumes based on the success or failure of a campaign
• Manual re-keying of data into a number of systems
• Complex application waterfall criteria that may result in different product offers
• Backlogs and logjams that result in bad publicity and failed campaigns

Whatever the campaign or initiative, there is one fundamental requirement of the business from the marketing owners – rapid response to applications in order to maintain momentum and take market share.

The Blue Prism Solution

Blue Prism have a proven track record in delivering rapid, robust and flexible solutions to new product launches and campaigns, giving operational support in days and weeks where a traditional IT approach would require a long cycle of requirements gathering and uneconomical system changes and testing over an extended period.

New products are supported with a powerful process definition paradigm and a flexible and rapid implementation that allows the operation to move at the speed of the campaign without diverting costly human resource, and which even provides both quantitative and qualitative data on the response to the campaign to feed back into the marketing process.

What is more, no changes to existing systems are required in order to create this operational support framework – Blue Prism implements the application processing with one centralised server process that re-purposes and re-configures existing systems quickly and dynamically, resulting in great response times, throughput and consumer relations without substantial time, effort and money.

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