The Poster Child for RPA

In a recent interview with Genfour, Blue Prism CMO Pat Geary discusses Blue Prism’s growth and global expansion. Touching on current factors hindering mass adoption of robotic process automation (RPA), as well as opportunities for entry into new markets, Pat confirms that RPA will soon be a very real part of the way we work – and how Blue Prism will be spearheading its adoption.

To check out the full interview click here, or see below:


Blue Prism – the poster child of RPA

Following on in our series of expert interviews this week I met with Pat Geary, CMO at Blue Prism, to understand how Blue Prism’s expansion into the US market is going, where Pat believes Robotic Process Automation (RPA) is on the hype curve and how do Blue Prism, the poster child of RPA, see their challenges.

Pat, thanks for joining me today. How is your recent expansion into the US market going?

Very well. We opened an office in Miami in March 2013 and already have 6 clients in the US – 3 BPOs, 1 in Insurance and 2 in Heathcare. Healthcare is a very different industry in the US to the UK with a much higher demand on administration, e.g. billing, and is mostly driven by insurance claims. As an example on of the Hospital Groups we are working with has 86 hospitals making it half the size of the NHS and that’s just the tip of the iceberg!

What do you see as growth markets?

RPA is unsaturated in any market anywhere, we haven’t even scratched the surface yet.

We are starting to see the market adopters appearing with the more aggressive and forward thinking BPOs making big investment into RPA as they radically try to change their labour models, the services they offer and the outcomes they deliver. Growth is being driven by the Healthcare, Utilities and Telecoms sectors as companies within these areas work to improve efficiencies.

There is an interesting quote from Oxford University where they state that in the US alone 70 million white collar roles will be either automated or partially automated within the next 20 years and this will have an impact on all sectors where there is a need for administration activity.

The automation of the car industry is a great example of where mass high volume activity enabled automation to transfer the way cars are manufactured with even Rolls Royce using automation to build cars right up until the fine stitching stage.

It took 15-20 years for automation to work its way through the car industry and as with RPA commenced with the high volume, low cost workers first.

Where is RPA on the hype curve versus real market adoption and how far away is it?

We are at the point where we have crossed over from innovators to early adopters with RPA now becoming a topic of conversation and research, especially within the BPO market although they are all moving at different speeds.

We are close to moving away from the early adopters to the early majority as we are beginning to see very strong references, proven capability, and technology of scale at terms of build and construct.

You’re seen as the poster child of RPA. Where do you see your challenges and how will you manage them?

Blue Prism are proud that we brought this topic to a wider audience and defined the RPA term that this industry is know now as.

When you define a new market people will rebrand as they try to understand the market and map their offering to it.

Customers will have some work in distinguishing the wheat from the chaff, which providers are really delivering RPA platforms rather than tool kits, such as screen-scrapping etc, which have been been rebranded. Customers will need to be aware of this.

We will continue to outline what is a complete platform and a complete solution, which isn’t just technology but is a wider programme that includes capability, functionality, methodologies and fundamentally leads an organisation through change.