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Pyramid Outline

Global Sr. Industry Marketing Manager

London / United Kingdom


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Your Opportunity

Your Opportunity:

About Blue Prism

Blue Prism is an international publicly listed software company headquartered in the UK, with global offices in London, USA, Japan, Australia and India. It is undergoing rapid expansion and is the market leader in the Robotic Process Automation (RPA) globally.

Since its listing on the London Stock Exchange AIM market in early 2016, it has grown its customer base more than threefold with sales revenue, employee headcount and other business metrics also growing at an exciting rate.

Blue Prism operates a 100% indirect sales model, meaning that all deals are transacted through reseller partners, who range from global Systems Integrators such as Accenture, Deloitte, EY and IBM down to smaller, geographically specific, advisory and implementation partners.

About Robotic Process Automation

As the pioneer, innovator and market leader in RPA, Blue Prism delivers the world’s most successful Digital Workforce. The company’s software robots automate transactions and improve operational efficiencies while meeting the requirements of the most demanding IT environments, where security, compliance and scalability are paramount. Blue Prism provides a scalable and robust execution platform for best-of-breed AI and cognitive technologies and has emerged as the trusted and secure RPA platform of choice for the Fortune 500.

Your Opportunity:

Blue Prism is seeking a Sr. Industry Marketing Director focused on the Telecommunications/Networking industry.

Responsible for the development and execution of an integrated marketing plan that emphasizes market specific content and messaging for awareness and demand generation. This senior marketing manager works closely with many parts of the business including marketing and sales leadership, industry subject matter experts, sales enablement, pre-sales, partner management, and customer experience to create, plan and execute specific, targeted messaging and campaigns that include transformational drivers and value propositions.

The position requires an independent, results-oriented professional with expertise in strategic marketing plan development. Operating in a fast-paced, hypergrowth environment that requires everyone to assume both strategic and tactical execution responsibilities.

Our Ideal Candidate:

  • 7+ years’ experience in industry/product marketing
  • Bachelor’s Degree in Marketing or related field
  • Proven history of creating and executing effective and integrated marketing strategies and campaigns
  • Experience in writing compelling customer-focused content, campaigns and website copy
  • Master communicator and presenter with outstanding written and verbal skills that build confidence in team members and partners.
  • Strong executive presence, ability to articulate and evangelize Blue Prism’s value proposition in relation to Industry
  • Ability to work well under pressure, meet changing deadlines and address unique challenges of hyper-growth
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Our Ideal Candidate

Your Responsibilities:

  • Leading the development and execution of Blue Prism’s Telecommunications/Networking industry marketing strategy and campaigns, ensuring collaboration and alignment between marketing programs and sales objectives, global and partner needs
  • Acting as company Subject Matter Expert for Telecommunications/Networking
  • Develop vertical messaging and identifying content needs
  • Identify industry specific marketing opportunities, tradeshows, customer events, editorial opportunities etc.
  • Develop and manage a portfolio of collateral (i.e. solution briefs, sales presentations, demo and marketing videos, etc.) and use cases that illustrate how Blue Prism solves specific business challenges in the Telecommunications/Networking industry.
  • Create sales enablement industry assets that increase awareness of Blue Prism
  • Promotional strategy and tactics for vertical assets/content including email, landing page and other marketing copy
  • Managing the execution or overseeing the ongoing awareness and demand generation activities, including seminars, webinars, tradeshows, on-site workshops, integrated online campaigns, partner enablement, etc.

Tailoring corporate marketing programs to vertical pain points and messaging

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Additional Information

Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a result of the referral or through other means.

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