APAC Marketing Leader

Marketing   |  Singapore

About Blue Prism

Blue Prism is an international publicly listed software company headquartered in the UK, with global offices in London, USA, Japan, Australia and India. It is undergoing rapid expansion and is the market leader in the Robotic Process Automation (RPA) globally.

Since its listing on the London Stock Exchange AIM market in early 2016, it has grown its customer base more than threefold with sales revenue, employee headcount and other business metrics also growing at an exciting rate.

Blue Prism operates a 100% indirect sales model, meaning that all deals are transacted through reseller partners, who range from global Systems Integrators such as Accenture, Deloitte, EY and IBM down to smaller, geographically specific, advisory and implementation partners.

About Robotic Process Automation

As the pioneer, innovator and market leader in RPA, Blue Prism delivers the world’s most successful Digital Workforce. The company’s software robots automate transactions and improve operational efficiencies while meeting the requirements of the most demanding IT environments, where security, compliance and scalability are paramount. Blue Prism provides a scalable and robust execution platform for best-of-breed AI and cognitive technologies and has emerged as the trusted and secure RPA platform of choice for the Fortune 500.

Your Opportunity:

The APAC Region continue to be significant growth markets for the business and require a dynamic Field Marketing leader to take ownership of driving marketing across the region. This person will be the single go-to person for ALL things marketing (not just field marketing activities). As such, these FM leaders will be able to present, discuss, and take feedback on all elements of marketing, including global marketing activities, changes, plans, updates to the vision, etc. with the Geo sales leader and their staffs from Branding, PR/AR, Web, Social, Advertising, Customer Success, Industry, Research/Analytics, Pricing, and Partner Marketing. When a Geo needs resources from the web team or the brand team or whatever, this person will facilitate and arrange that. They will also be responsible for the planning, creation, and execution of the Field Marketing activities for the Geo (and of course those will all be tied to the Corporate/Global activities as well). Lastly, the Field Marketing people will be able to provide analytics on the marketing pipeline, web traffic, trials (when we get them), live chat metrics, social traffic and sentiment, conversion rates, leads passed to partners, to sales, to telequal, etc. And, because we will use the same systems for this tracking across all 4 Geos, we will also be able to look at comparison metrics to understand which programs perform well and share best practices across the Geos in terms of marketing programs, lead generation, lead qualification, competitive swap outs, upsell campaigns, renewal campaigns, nurture campaigns, etc.

This is a new position and a key hire for the business.

Your Responsibilities:

Your Team will be responsible for:

Our Ideal Candidate:

Ideal background/ experience for this role:

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