By Paula Liebergen Director of Microsoft Alliance, North America for Blue Prism
Read Time: 2:39
How do we as a technology industry push the envelope when it comes to the next generation of technology? How can you continually improve your engagement with customers? We hear that all the time…
Those were Microsoft CEO Satya Nadella’s words during the opening
keynote at Microsoft Ignite this week in Orlando. The answer to those
rhetorical questions came minutes later in the form of a strategic
partnership announcement between Microsoft, SAP SE and Adobe. The goal?
Acknowledge that customer data is massive and available – and create an
alliance to handle it, to give companies a full view of their customers,
and to improve engagement.
“Every single customer is going
through a digital transformation,” explained Bill McDermott, CEO of SAP
SE. “The problem is the data trapped in silos – CEOs want that full view
of their customer, and they don’t have it.”
This open data initiative puts customers back in control of their data and signifies a move from what McDermott calls “old- school CRM” to a new customer experience – a triangulated view that puts operations, technology and partnerships in each of three corners, with trust and security squarely in the center.
More data, better insights, increased engagement
This announcement and its thousand-foot view of looking at technology
partnerships aligns with Blue Prism’s desire to support digital
transformation through enterprise automation. It also underscores our
central message, which is that enterprises must be empowered to access
all information, in all formats ,wherever it lives in order to unlock
the full potential of that information. To succeed there must be a
solid partnership of equals with security at the center. A great
example of this today is the successful partnership between Blue Prism,
Microsoft, the broader partner community and the clients we all mutually
Blue Prism’s partnership with Microsoft
includes full integration with Azure Machine Learning, Microsoft AI
& Cognitive Services, and Azure Analytics. Beyond delivering an
enterprise-scale solution for digital transformation and increased
productivity, Blue Prism and Microsoft give enterprises the data and
insights they need to change the key internal processes that will result
in better customer engagements.
Satya Nadella also told the story
of Coca-Cola’s transformation journey – one that has morphed over the
years into pivotal changes that have affected everything from their
bottling practices and production to IT practices and security.
perfect example of what Satya was alluding is the security solution
Coca-Cola developed that authenticates and manages credit card
transactions. To accomplish this, they turned to a joint solution
leveraging Microsoft and Identitii
– enabled by Blue Prism Robotic Process Automation (RPA) technology.
This solution hits all three sides of the triangle – operations,
products and partnerships; keeps security at the forefront, and promotes
better engagement with bottling partners.
Together, Blue Prism
and Microsoft are already helping enterprises unlock data, transforming
it to insights through a combination of RPA and Cognitive Intelligence.
The collaboration between Adobe, SAP and Microsoft to make data even
more accessible will serve to turbo-charge digital transformation
through automation, empowering clients to create new ways of working,
cultivate better customer experience and un-lock whole new operating