Over the last decade, the way we manage our money has undergone a revolution. Alberta’s largest financial services institution, ATB Financial, has always delivered an exceptional experience for customers and staff. But, the rapidly evolving technological landscape meant that customers had more ways to interact with ATB than ever before. For customers, this was clearly a benefit. But for ATB, it meant that something as simple as a customer requesting an address change had become a pain point.

Read ATB’s story to discover how the company used intelligent automation along with natural language technology to accelerate customer request turnaround times and decrease call center volumes.