Greater Agility

Processes optimized and rapidly scalable, based on demand.

Data Enabled

Ideally placed to leverage and capitalize
on customer insights

Reduced Cost

Lower cost-to-serve and significantly
improved customer experience.

Rebel Energy Readies for Launch and Flips the Switch on Intelligent Automation

Automation represents an unparalleled business opportunity, allowing far greater efficiencies and outstanding customer service.
Dan Bates Co-Founder and CEO

Energy Company Takes Automation First Approach

Rebel Energy is a new entrant in the UK energy market and will soon supply 100% clean and affordable energy to all UK households. Rebel’s mission is to drive the nation’s “energy transition” agenda toward renewable power generation, ensuring poorer households are not left behind. But in an already cluttered and highly competitive market, how is Rebel giving itself the best chance for a successful launch? They’re hardwiring intelligent automation into their business.


Rebel Energy is on a mission to drive the UK’s power transition agenda, making 100% renewable energy available to all. However, Rebel is by no means the first utility to tout its environmentally friendly credentials. And having conducted a rigorous pre-launch process assessment, Rebel was keenly aware that most of the processes it had to use were standard across the industry. To launch successfully, Rebel had to find a smarter, more-efficient way to bring its products—and vision—to market.


Rebel was entering a highly competitive marketplace. But it had one key advantage. As a new enterprise, Rebel wasn’t incumbered by outdated or existing legacy systems. So, after conducting a comprehensive process audit, Rebel made the astute decision to bring in Blue Prism digital workers from the start. It’s a decision that will pay big dividends. For Rebel, it means they’ll enjoy increased operational efficiencies, providing a superior service for customers while significantly reducing cost to serve. As data is generated by and about its customers, Rebel can leverage that information, helping it to support disadvantaged UK households as they transition to clean energy.

The Latest From Blue Prism

Free the People

Becoming an agile enterprise means operating as a seamless mix of digital workers, human workers, and systems dynamically automating processes everywhere from the back office to the customer experience. You can do this with Blue Prism's intelligent digital workers that are versatile, autonomous, self-organizing, and secure. As a result, you gain better insight and control over the work, create new and transformative ways to operate, and empower people to focus on work that truly matters.

Get Started Free Trial

©2021 Blue Prism Limited. “Blue Prism”, the “Blue Prism” logo and Prism device are either trademarks or registered trademarks of Blue Prism Limited and its affiliates. All Rights Reserved.