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Rebel Energy Readies for Launch and Flips the Switch on Intelligent Automation

Automation represents an unparalleled business opportunity, allowing far greater efficiencies and outstanding customer service.
Dan Bates Co-Founder and CEO

Energy Company Takes Automation First Approach

Rebel Energy is a new entrant in the UK energy market and will soon supply 100% clean and affordable energy to all UK households. Rebel’s mission is to drive the nation’s “energy transition” agenda toward renewable power generation, ensuring poorer households are not left behind. But in an already cluttered and highly competitive market, how is Rebel giving itself the best chance for a successful launch? They’re hardwiring intelligent automation into their business.

Challenge

Rebel Energy is on a mission to drive the UK’s power transition agenda, making 100% renewable energy available to all. However, Rebel is by no means the first utility to tout its environmentally friendly credentials. And having conducted a rigorous pre-launch process assessment, Rebel was keenly aware that most of the processes it had to use were standard across the industry. To launch successfully, Rebel had to find a smarter, more-efficient way to bring its products—and vision—to market.

Solution

Rebel was entering a highly competitive marketplace. But it had one key advantage. As a new enterprise, Rebel wasn’t incumbered by outdated or existing legacy systems. So, after conducting a comprehensive process audit, Rebel made the astute decision to bring in Blue Prism digital workers from the start. It’s a decision that will pay big dividends. For Rebel, it means they’ll enjoy increased operational efficiencies, providing a superior service for customers while significantly reducing cost to serve. As data is generated by and about its customers, Rebel can leverage that information, helping it to support disadvantaged UK households as they transition to clean energy.

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