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Shop Direct Supports Product Launch with Blue Prism

When launching a new theft ID insurance program, Shop Direct Group Financial Services successfully utilized the Blue Prism platform. The company was able to use a library of process components which allowed them to quickly automate the customer-registration process. Blue Prism's Digital Workforce allowed Shop Direct to rapidly bring this popular new product to market. Additionally, the automation saved them the time and effort of hiring and training 22 additional employees.


  • New operational processes implemented by Shop Direct Group Financial Services staff in matter of days
  • Recruitment and training cost of 22 staff eliminated
  • Rapid and predictable ROI–within one month
  • Predictable staff planning
  • No change impact on existing systems
  • Part of ongoing program of agility-based initiatives

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