Everybody makes RPA sound easy and exciting, but many companies are struggling to prove its ROI.

Why is there a discrepancy between the buzz and the result? Why are some companies having great success while others sign up and stall out? What are the pitfalls folks are missing? And how can we ensure success with RPA?

On this episode of Generation Digital Workforce, Dan Segura, US Enterprise Sales Director at Blue Prism, discusses how to avoid the pitfalls of RPA and get the results you need.

Here's what we talked with Dan about:

• Confusion and clarity around terms in the RPA market
• Why most customers aren't successful with RPA (and how they could be)
• The pitfalls folks are missing in RPA development
• What a digital worker can and can't do
• How you can succeed with RPA by making the appropriate investment up front (without spending a lot on software)

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