Thinking Like Gen Z While Transforming Your Company

Learning From A Digital Generation

While digital transformation isn't generational, the way people think will influence their behavior. Those who have grown up "digital" may have specific ideas about customer service that they expect. We invite you to listen to our host Michael Marchuk as he talks with author Dan Keldsen about his book The Gen Z Effect and how companies can use this effect to springboard their own digital transformation efforts!

Here’s what we talked with Dan about:

• Gen Z is having a profound effect on the expectations for customer service and operations
• How "sling-shotting" affects our ideas about what's possible
• Why it's advantageous to adopt the Gen Z mindset to foster relations with both customers and employees

Related content you may enjoy:

• The Gen Z Effect by Dan Keldsen

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