How RPA transforms your customer experience, from the “outside in” approach

When it comes to enhancing the customer experience, how you use and deploy Robotic process automation (RPA) can be more important than the technology itself. RPA drives the customer processes, but it’s how you then apply these efficiencies that makes the difference.

Sridhar Rajan, Principal, US Lead and Global Co-Lead for Robotic and Cognitive Automation in Financial Services at Deloitte, has seen clients achieve success more readily when RPA is applied from the ‘outside in’ – in other words, looking at the experience from the customer’s perspective, rather than from an internal operational angle.

Learn how success comes from looking at your customer experience from this outside perspective, and how Intelligent Automation (IA) drives superior returns, improved response times, and a better quality of response from your customers.

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