Telefónica’s digital transformation with automation

Intelligent automation is at the heart of Telefónica’s digital transformation. As one of the largest and leading global telecommunications companies, Telefónica has developed an innovative and ambitious automation program across every area of the company. Their customer service and customer experience are now major areas of differentiation. 

In this incredible interview, hear from Javier Magdalena, Director of Automation & Process Simplification as he discusses:

• Telefónica’s main challenges such as real-time volumes 
• How they manage cultural transformation
• Telefónica’s digital transformation strategy
• How RPA and intelligent automation fits in their strategy 
• What it takes to lead a digital transformation effort