Telecommunications Customer Transformation Story - Telefónica

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Intelligent automation is at the heart of Telefónica’s digital transformation. As one of the largest and leading global telecommunications companies, Telefónica has developed an innovative and ambitious automation program across every area of the company. Their customer service and customer experience are now major areas of differentiation. In this incredible interview, hear from Javier Magdalena, Director of Automation & Process Simplification discuss their main challenges such as real-time volumes and top priorities such as managing cultural transformation and leading the program across the organization.

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