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Meeting Demands of Shipping with Automation

Meeting the Demands of Shipping

As shipping and logistics companies expand and scale, the complexities of shipping can become overwhelming. But it’s a process you need to get right to ensure your supply chain is efficiently managed and operates at optimal levels. As the backbone of your supply chain, you need to have good control over shipping to help you get ahead of your competition. And to do that? Use robotic process automation (RPA).

Automation To Set Sail

As part of intelligent automation (IA), RPA, together with other technologies like artificial intelligence (AI) and machine learning (ML), helps you effectively manage every aspect of your supply chain, including shipping. Automation can digitize your supply chain so that it can run more efficiently, effectively and productively. Don’t sink under inefficiency; let automation help you get better control.

How Does IA & RPA Help With Shipping?

Navigating the waves
Shipping on the fast track
Smooth sailing from here
Navigate the Waves with Shipping RPA & Automation

Navigating the waves

The shipping industry has encountered numerous significant challenges in recent years, ranging from the global pandemic and escalating costs to the Suez incident, trade disputes and rising environmental concerns. In such a competitive and turbulent landscape, it's crucial for companies to be adaptable and forward-thinking in their operations. To remain resilient against future uncertainties — no one knows this better than shipping organizations.

Real Industry Results


annualized impact
on gross profits

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with local
tax regulations

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313k hrs

returned back
to the business

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Get Started With Shipping Automation

Automated Shipping Benefits


RPA software bots help supply chain efficiency, removing processes that are tedious and reducing the time and effort required to manage orders, track shipments and handle returns. Employees can now focus on core activities like handling complex customer service inquiries.


Automated workflows can significantly reduce human error in shipping processes. For example, digital workers, or RPA bots, can securely move data around, leading to more accurate inventory counts, order fulfillment and delivery tracking. Less time is spent on reworking these errors too.

Cost saving

By reducing manual labor and waste, RPA helps lower operational costs associated with shipping activities. You’re also saving costs as intelligent automation can go one step further and optimize your shipping routes, prices, packaging strategies and more.


As your order volume scales, so can your digital workforce. Automation helps eliminate small friction points that come with scaling traditionally. In fact, you can easily and flexibly scale your digital workforce up or down depending on workload — without compromising quality, efficiency or compliance.

Competitive advantage

Investing in RPA for shipping helps connect your entire supply chain. You can find faster routes, continuously improve operations and adjust to external faster in a heartbeat without days of delays. Supply chain optimization also frees employees from tedious manual work to focus on revenue-driving activities. 

Customer satisfaction

Ultimately, shipping automation helps improve the entire customer experience. Customers can get more accurate orders and delivery times, leading to their satisfaction with your service — further enhancing your reputation for reliable and competitive shipping.

Use Cases for IA & RPA Shipping

Customer service
Document handling
Shipment tracking
Inventory management
Order picking and packing

Customer service

RPA can automate tasks such as providing real time updates on orders, shipment status and delivery updates, freeing up employees from the manual labor of addressing customer inquiries. A digital worker can efficiently retrieve all necessary information online, eliminating the need for human intervention in routine inquiries. In cases where an inquiry is too complex for a digital worker to handle, it can seamlessly transfer the customer to a human employee for personalized assistance.

You can:

  • Set up chatbots to handle customer inquiries.
  • Automate order status updates and shipping notifications.
  • Use AI to analyze customer feedback and improve service.
  • Set up the best pick-up times for customers to collect.

The Digital Workforce of the Smartest Port

Watch how the Port of Rotterdam are leveraging digital workers to boost efficiency and improve employee and customer satisfaction.

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Hear From Our Customers

Thanks to the SS&C Blue Prism Robotic Operating Model and the possibility of integrating seamlessly with other technologies, we now have digital workers delivering benefits across all regions and 13 different units including human resources and customer service."

Mateusz Linda

Director, robotic process automation, Hapag-Lloyd 

We have noticed that automation creates a lot of job satisfaction. Employees have time for their core tasks and can focus on adding as much value as possible to the port business. We also see RPA as a first step towards further intelligent automation.” 

Wouter Hoving

RPA lead, Port of Rotterdam

We’re a company that moves more with less and we have a fast-paced environment. But it was crucial for the success of the project that we had a solid foundation. Using SS&C Blue Prism’s ROM2 success framework as a base helped us set the foundation for the program and scale our processes in a sustainable way.” 

Justin Berrett

Director of optimization, Loadsmart

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