Analyst Relations Director

Position Analyst Relations Director

Reports to Paul Taylor – SVP Corporate Marketing

Location UK/EMEA or US

About Blue Prism:

Blue Prism is the global leader in intelligent automation for the enterprise, transforming the way work is done. At Blue Prism, we have users in over 170 countries and more than 2,000 businesses, including Fortune 500 and public sector organizations, that are creating value with new ways of working, unlocking efficiencies, and returning millions of hours of work back into their businesses. Our intelligent digital workforce is smart, secure, scalable and accessible to all; freeing up humans to re-imagine work. To learn more visit www.blueprism.com and follow us on Twitter @blue_prism and on LinkedIn.

Opportunity:

In a world where the descriptions “gamechanging”, “transformational” and “disruptive” are over-used, Blue Prism is a company that truly is. This is pioneering stuff and truly transformational to the businesses we engage with. Blue Prism is a very exciting company that is making a genuine difference to our customers and a real impact in the market. This opportunity is a high-profile role both internally and externally. How we communicate to the analyst community is hugely important, to be able to present and assess the temperature and pulse of our audience at large is critical, feeding this back and creating excitement is the challenge. We are enjoying our journey and have built a great foundation, but it is not nearly complete, we need someone of clear insight, track record and capability to take us further still.

Responsibilities:

The AR director assists corporate communications with the development and implementation of an effective analyst relations program. Specific tasks include:

• Work with Product Marketing to secure positive analyst reports, and deliver quality information to analysts, including orchestration of reviews, and presentation of core facts.
• Work with analyst firms to complete research reports and whitepapers, and additional thought leadership opportunities. Take the initiative to showcase Blue Prism successes.
• Establish processes for ongoing communication and education of industry analysts, in both a one- to-one context with key Analyst firms, but also through a one-to-many programme.
• Facilitate analyst briefings and interviews during specific events
• Securing analyst quotes for press releases, where applicable.
• Prepare presentations, and roadshows.
• Oversee budget, analysis and recommendations for purchased analyst research services
• Support the corporate communications team in other PR-related programs and activities
• Responding to analyst inquiries, monitoring briefings, ensuring that deliverables are provided and suggesting research topics
• Developing and monitoring an analyst report calendar for coverage potential
• Facilitating information exchange with outside PR firm

Professional Experience Requirements

The AR Director will have a corporate communications and marketing background with an overall understanding of company technology and products.

Experience with a high-tech/automation vendor will ensure the AR director has a deep knowledge of product launch and briefing processes, they will additionally ideally come from a leading vendor as denoted by Gartner or Forrester, or be able to evidence a growth path from innovator to leader in similar categories and analyst groups.

The person should be a self-starter with proven project and business management skills. The individual should also be a polished communicator who will represent the company in front of discerning industry analysts.

The AR professional will also have many occasions to speak informally with analysts and therefore communications and collaboration skills will also be valuable for working with various product and marketing managers within the company.