Pyramid Outline

Digital Marketing and Social Media Marketing Manager

Tokyo / Japan

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Your Opportunity

The Japan region continues to be an important market for the business and requires a Digital Marketing and Social Media Marketing professional to take ownership of driving marketing across the region to increase Blue Prism brand awareness and generate leads.

Overseeing and implementing the digital marketing strategy for Japan. Identify and evaluate new digital technologies and uses of Web analytics tools to measure site traffic and better optimize marketing campaigns through email, social and display + search advertising.

Amplify the brand and oversee the day-to-day management of social media channels as well as Blue Prism blog posts. The role will require interaction with multiple teams including Field marketing, Product marketing, Partner marketing, PR and AR in Japan, as well as HQ Digital Marketing, Communications, Social Media, and Brand teams.

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Our Ideal Candidate

Your Experience:

  • Bachelor’s degree or equivalent.
  • Minimum of 3-5 years of Marketing in a high-tech B2B environment or agency – ideally concentrated digital marketing and social media experience
  • Basic knowledge with Content marketing, SEO, SEM, Social Media
  • A high level of energy, commitment and enthusiasm to work in a hyper-growth organization with the ability to envision, articulate and realize both process and program improvements across the digital marketing and social media landscape.
  • Ability to work well in a team and interact professionally with all levels of staff.
  • Self-starter who is willing to think for themselves while respecting reporting lines.
  • Excellent verbal and written communications skills, social writing and editing skills with strong attention to detail, and follow-through.
  • Native level Japanese is a must and Business level English preferred.

Personal Attributes:

  • Self-motivated, self-starter and results orientated.
  • Entrepreneurial, pioneering, evangelistic.
  • Proactive, reliable, and doer.
  • High energy and shows passion and commitment.

Your Responsibilities:

Digital Marketing:

    • Devising strategies to drive online traffic to the company website.
    • Tracking conversion rates and making improvements to the website.
    • Developing and managing digital marketing campaigns.
    • Utilizing a range of techniques including paid search, SEO and PPC and driving effective MQL to opportunity conversions.
    • Managing the redesign of the company website.
    • Improving the usability, design, content and conversion of the company website.
    • Defining regional requirements to feed to the website management team.
    • Update regional content through the website CMS and the ongoing development of the website(s).
    Social Media:
    • Develop engaging social content for the brand through strong storytelling that will resonate with our target market.
    • Support design and creation for compelling graphics and interactive digital content for social channels, such as photos, video, live-feeds and animated graphics.
    • Create and maintain social media content calendar, publish according to deadlines and ensure that all posts are accurate and aligned with the brand.
    • Design and execute paid social media marketing campaigns.
    • Track KPIs including social growth, engagement and reach, while monitoring and listening on all social media channels.
    Support and Collaboration:
    • Support and collaborate with Field Marketing, Partner Marketing, Product Marketing, PR and AR, Brand and any other areas requested.
    • Track, measure, analyse and report program results on a monthly basis.
    Project Management:
    • Manage multiple projects with agencies
    • Effectively track Digital Marketing and Social Media budget for Japan.
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Additional Information

Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a result of the referral or through other means.

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