Digital Marketing & Social Media Marketing Manager

Marketing   |  Tokyo, Japan

About Blue Prism

Blue Prism is an international publicly listed software company headquartered in the UK, with global offices in London, USA, Japan, Australia and India. It is undergoing rapid expansion and is the market leader in the Robotic Process Automation (RPA) globally.

Since its listing on the London Stock Exchange AIM market in early 2016, it has grown its customer base more than threefold with sales revenue, employee headcount and other business metrics also growing at an exciting rate.

Blue Prism operates a 100% indirect sales model, meaning that all deals are transacted through reseller partners, who range from global Systems Integrators such as Accenture, Deloitte, EY and IBM down to smaller, geographically specific, advisory and implementation partners.

About Robotic Process Automation

As the pioneer, innovator and market leader in RPA, Blue Prism delivers the world’s most successful Digital Workforce. The company’s software robots automate transactions and improve operational efficiencies while meeting the requirements of the most demanding IT environments, where security, compliance and scalability are paramount. Blue Prism provides a scalable and robust execution platform for best-of-breed AI and cognitive technologies and has emerged as the trusted and secure RPA platform of choice for the Fortune 500.

Your Opportunity

The Japan region continues to be an important market for the business and requires a Digital Marketing and Social Media Marketing professional to take ownership of driving marketing across the region to increase Blue Prism brand awareness and generate leads.

Overseeing and implementing the digital marketing strategy for Japan. Identify and evaluate new digital technologies and uses of Web analytics tools to measure site traffic and better optimize marketing campaigns through email, social and display + search advertising.

Amplify the brand and oversee the day-to-day management of social media channels as well as Blue Prism blog posts. The role will require interaction with multiple teams including Field marketing, Product marketing, Partner marketing, PR and AR in Japan, as well as HQ Digital Marketing, Communications, Social Media, and Brand teams.

Your Responsibilities

Digital Marketing:

Social Media:

Support and Collaboration:


Project Management:

Our Ideal Candidate

Ideal background/ experience for this role:

Personal attributes