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Pyramid Outline

Global Sr Manager, Industry Marketing

Austin / United States


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Your Opportunity

Blue Prism is seeking a Global Sr. Manager Industry Marketing focused on federal/central and local/regional/state government.

Your opportunity is to develop and execute an integrated global marketing plan that emphasizes market specific content and messaging for awareness and demand generation and can help develop end-to-end campaigns. This Senior Marketing Manager collaborates closely with many parts of the business including sales in multiple regions, a range of marketing teams, industry subject matter experts, sales enablement, pre-sales, partner management, and customer experience. The goal is to fuel an ongoing program of market engagement with the focus industries and punctuate that with a schedule of specific propositions for global campaigns designed to drive new opportunities within existing customers as well as new customers. This role is also responsible for industry strategy around developing the top-down level messaging, value propositions, personas and case studies to support sales enablement

The position requires an independent, results-oriented professional with expertise in strategic marketing plan development. You will be confident in drawing out from SMEs and distilling the messages and supporting proof points that are the bedrock for BP’s point of view. You will also be confident in taking up responsibility for working at the detailed execution as well as strategic level.

Your Responsibilities:

  • Lead the development of a marketing program, including supporting content, to drive new business in a number of Blue Prism’s Tier 1 industries.
  • Act at the central coordination point, aligning efforts across marketing teams, partner, and sales teams
  • Identify key industry specific marketing opportunities, trade shows, customer events, editorial opportunities etc.
  • Develop use cases, solution briefs, demo videos and more for our Tier 1 industries
  • Promotional strategy and tactics for vertical assets/content including email, landing page and other marketing copy
  • Manage the execution or overseeing the ongoing awareness and demand generation activities, including seminars, webinars, trade shows, on-site workshops, integrated online campaigns, partner enablement, etc.
  • Tailor corporate marketing programs to vertical pain points and messaging
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Our Ideal Candidate

  • Bachelor’s Degree in Marketing or related field
  • 7+ years industry/product/solution marketing experience ideally in Public Sector
  • Proven history of creating and executing effective marketing programs
  • Experienced in writing compelling customer-focused content, campaigns and website copy
  • Excellent communication, time management, and project prioritization skills
  • Analytical mind and strong quantitative skills
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Additional Information

  • Flexible Vacation: We're a team of innovators who work hard, and with hard work comes much needed time off. We all need time off! We offer a flexible vacation plan for all our employees that offers great work/life balance
  • 401K Match
  • Parental Leave: Blue Prism fully supports all types of families as they welcome a new child into their home
  • Employee Share Plan: Our employees are our biggest advocates! We offer the incentive to be included in our growth via RSUs

Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a result of the referral or through other means.

**Please Note- No Relocation Offered for this role**

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