Field Marketing Manager, DACH

Marketing   |  Munich, Germany

Your Opportunity:

The DACH region continues to be a significant growth market for the business and requires a dynamic Field Marketing professional to take ownership of driving marketing across the region.

This is a new position and a key hire for the business.

Job Description:

As Field Marketing Manager DACH you are responsible for developing and executing an integrated marketing plan for DACH that aligns and augments global marketing focus, initiatives and field demand. Primary responsibilities of this role include marketing strategy and priority alignment with Sales, developing, executing and measuring demand generation programs that help the Sales team meet or exceed revenue goals.

The DACH Field Marketing Manager will work closely with the DACH VP and the rest of the DACH team to understand their priorities and translate these into results-oriented plans.

Your Responsibilities:

Developing the DACH marketing plan to achieve defined performance metrics and assure localization

Managing and execution of the portfolio of integrated marketing activities to the greatest ROI by leveraging existing global campaigns and learnings from other regions and regional initiatives

Communicating marketing campaigns, timing and performance tracking to marketing, management, sales and partners teams and externally to partners in the region and globally.

Developing, tracking and enabling DACH BDR resources with campaign follow up information and materials

Tracking program ROI, and be able to drill down on the performance aspects of the DACH business as it relates to pipeline generated by marketing

Budget tracking of campaigns spend

Managing the DACH marketing team that exists of Events & Campaign Specialists (to be hired)

The Field Marketing Manager DACH Will Collaborate With

Our Ideal Candidate:

Ideal background/ experience for this role:

Personal attributes:

Blue Prism Software is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.