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Pyramid Outline

Field Marketing Manager

Tokyo / Japan


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Your Opportunity

The Japan region continues to be an important market for the business and requires a dynamic Field Marketing professional to take ownership of driving marketing across the region to increase Blue Prism brand awareness and generate leads.

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Our Ideal Candidate

Your Responsibilities:

  • Event Management:
    • Manage events End-to-End; from Planning, Execution, Tracking, and to Reporting for Japan field events (1st party and 3rd party) with minimum supervising
    • Put in place a robust events management process, including the business goal setting and stakeholder management
  • Campaign Management:
    • Develop clear target setting and deliver effective communication to target audiences via all channels, ability to track, monitor and report internally to marketing, sales and partners teams.
    • Roll-out new campaigns and programs to sales to enable optimal lead follow-up and ROI on marketing efforts; requires deep understanding of marketing Funnel and marketing operation management in Marketo and Salesforce
  • Sales Support and Lead Management:
    • Support the Japan Sales team through events and campaign management.
    • Track and report on marketing leads generated in region and hold sales accountable for follow-up and pipeline reporting.
  • Support and Collaboration:
    • Support and collaborate with Digital Marketing, Partner Marketing, Product Marketing, PR and AR, Brand and any other areas requested.
  • Infrastructure:
    • Assist in the build and execution of systems (including Marketo and Salesforce) that can track all campaigns, leads and opportunities with a reporting function.
    • Build and manage collateral and give-away store for the company for use internally by marketing and sales teams.
  • Customer Relations and Collateral Creation:
    • Produce case studies and other appropriate materials.
  • Report:
    • Track, measure, analyse and report program results on a monthly basis.
  • Project Management:
    • Manage multiple projects End to End with agencies
    • Effectively track Field Marketing budget for Japan.
  • Budget:
    • Effectively track Purchase Orders and Marketing budget on behalf of Japan Marketing Team with Oracle NetSuite.

Your Experiences:

  • Bachelor’s degree or equivalent.
  • Minimum of 7-10 years of Marketing in a high-tech B2B environment or agency – ideally Enterprise Software
  • Deep knowledge with Events, Marketing Campaign, and Lead Management (Digital Marketing is Plus) and experience of managing events and campaign End to End
  • Practical experience of working with Marketo and Salesforce.
  • A high level of energy, commitment and enthusiasm to work in a hyper-growth organization with the ability to envision, articulate and realize both process and program improvements across the digital marketing and social media landscape.
  • Ability to work well in a team and interact professionally with all levels of staff.
  • Self-starter who is willing to think for themselves while respecting reporting lines.
  • Excellent verbal and written communications skills with strong attention to detail
  • Native level Japanese is a must and Business level English preferred.

Personal attributes:

  • Self-motivated, self-starter and results orientated.
  • Entrepreneurial, pioneering, evangelistic.
  • Proactive, reliable, and doer.
  • High energy and shows passion and commitment.
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Additional Information

Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a result of the referral or through other means.

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