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Global Sr. Industry Marketing Manager

London / United Kingdom


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Your Opportunity

Your Opportunity:

Blue Prism is seeking a Global Sr. Industry Marketing Manager focused on a general set of industries such as manufacturing, utilities, and healthcare depending on demand.

Responsible for the development and execution of an integrated marketing plan that emphasizes market specific content and messaging for awareness and demand generation. This senior marketing manager works closely with many parts of the business including marketing and sales leadership, industry subject matter experts, sales enablement, pre-sales, partner management, and customer experience to create, plan and execute specific, targeted messaging and campaigns that include transformational drivers and value propositions.

The position requires an independent, results-oriented professional with expertise in strategic marketing plan development. Operating in a fast-paced, hypergrowth environment that requires everyone to assume both strategic and tactical execution responsibilities.

Our Ideal Candidate:

  • Bachelor’s Degree in Marketing or related field
  • 7+ years industry/product marketing experience
  • Proven history of creating and executing effective marketing programs
  • Experienced in writing compelling customer-focused content, campaigns and website copy
  • Excellent communication, time management, and project prioritization skills
  • Analytical mind and strong quantitative skills
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Our Ideal Candidate

Your Responsibilities:

  • Lead the development and execution of Blue Prism’s Tier 1 industry marketing strategy and campaigns, ensuring collaboration and alignment between marketing programs and sales objectives, global and partner needs
  • Develop industry messaging and identify content needs
  • Identify industry specific marketing opportunities, tradeshows, customer events, editorial opportunities etc.
  • Develop use cases, solution briefs, demo videos and more for our Tier 1 industries
  • Promotional strategy and tactics for vertical assets/content including email, landing page and other marketing copy
  • Managing the execution or overseeing the ongoing awareness and demand generation activities, including seminars, webinars, tradeshows, on-site workshops, integrated online campaigns, partner enablement, etc.
  • Tailoring corporate marketing programs to vertical pain points and messaging
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Additional Information

Competitive Benefits Package

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