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Growth Marketing Manager

New York / United States


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Your Opportunity

About Blue Prism

Blue Prism is the global leader in intelligent automation for the enterprise, transforming the way work is done. At Blue Prism, we have users in over 150 countries in more than 1,800 businesses, including Fortune 500 and public sector organizations, that are creating value with new ways of working, unlocking efficiencies, and returning millions of hours of work back into their businesses. Our Digital Workforce is smart, secure and accessible to all; freeing up humans to re-imagine work.

To understand more about Blue Prism’s intelligent automation click here. You can also visit http://www.blueprism.com/ and follow us on Twitter @blue_prism, LinkedIn and Instagram @blueprismofficial. Or have a look at our YouTube page for further insights about Blue Prism.

About Robotic Process Automation

As the pioneer, innovator and market leader in RPA, Blue Prism delivers the world’s most successful Digital Workforce. The company’s software robots automate transactions and improve operational efficiencies while meeting the requirements of the most demanding IT environments, where security, compliance and scalability are paramount. Blue Prism provides a scalable and robust execution platform for best-of-breed AI and cognitive technologies and has emerged as the trusted and secure RPA platform of choice for the Fortune 500.

About The Role

The Regional Americas Marketing Team is seeking a Growth Marketing Manager to drive the way we connect with potential customers. You will need to operate on both a strategic and tactical level, creating scalable programs and finding repeatable channels that reach and activate net new logos. This role will support our Sales Teams focused on net new logo acquisition and will be responsible for one-to-many marketing model through a variety of online and offline marketing efforts. You will be driven and nimble enough to work in a rapidly changing industry, influence others, understand data and demonstrate problem-solving skills.

Primary Responsibilities:

  • Develop, execute and manage a diverse, multi-tactic plan that drives engagement into the top and middle funnel and moves prospects quickly through the demand funnel toward qualified lead
  • Experience supporting sales teams to drive new business
  • Track and report on marketing leads generated in the region and hold sales accountable for follow-up and pipeline reporting
  • Partner with other marketing functions (Sales, Field Marketing, Marketing/Sales Operations, Customer Marketing, Partner Marketing, Product Marketing Digital Marketing, Campaign Manager and Business Development) to ensure alignment with overall business and marketing efforts
  • Create successful and effective influencer and social media campaigns to drive brand awareness and build thought leadership, using success metrics to show outcomes
  • Measure efforts to ensure that programs are delivering against targets and within budget
  • Create a strong foundation to rapidly test and iterate to drive conversions
  • Create, manage and optimize campaigns, especially in social and digital media, to attract new customers to Blue Prism within our performance goals
  • Manage and grow strategic marketing relationships, channel experimentation, audience messaging, and spend accountability
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
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Our Ideal Candidate

Candidate Requirements (Knowledge, Skills and Abilities)

  • 5+ years of experience in demand generation for B2B or SaaS
  • Direct response copywriting for digital media and brand marketing experience
  • Analytical mind and are skilled at digging into data to assess results and select key takeaways to leverage for continuous optimization
  • Deeply passionate about driving results via digital marketing and understand the importance of tight alignment with overall demand generation, PR and social media initiatives
  • Imaginative, agile and experimental marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion
  • Highly proficient with MS Word, Excel and PowerPoint skills
  • Experience with Salesforce.com and Marketo a plus
  • High-energy, low-ego, optimistic, proactive, reliable and an exceptional team player
  • Excellent written, verbal, and visual communication skills with attention to detail
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Additional Information

  • Flexible Vacation: We're a team of innovators who work hard, and with hard work comes much needed time off. We all need time off! We offer a flexible vacation plan for all our employees that offers great work/life balance
  • 401K Match
  • Parental Leave: Blue Prism fully supports all types of families as they welcome a new child into their home
  • Employee Share Plan: Our employees are our biggest advocates! We offer the incentive to be included in our growth via RSUs

Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a result of the referral or through other means.

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