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The Sales Development Representative (SDR) is responsible for identifying and developing new opportunities for the Sales Directors/field sales to pursue. SDRs generate demand primarily via outbound prospecting into assigned accounts, territories or buying centers. In addition to tele, SDRs use a spectrum of tactics including email, social media and chat. In organizations with limited scale, SDRs also may have limited responsibilities to further qualify demand generated by marketing and scored using a marketing automation platform
What we look for in a our SDR's:
You will have have good experience in generating new demand (e.g. individual leads and/or buying groups) for the sales organization to purse, and qualifying demand (e.g. individual leads and/ or buying groups) against established criteria before passing a lead to account directors/field sales as Sales Accepted Leads (SALs) or qualified demand units.
You will have the technic to discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales, and nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social). You should also be able to process inbound demand using a range of tactics (e.g. telephone, email, social).
You will provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the SAL stage or qualified demand stage. As well as track and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) system.
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