Pyramid Outline

Senior Marketing Manager

Shanghai / China

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Your Opportunity

The Greater China region continues to be a significant growth market for the business and requires a dynamic Field Marketing professional to join a growing team of Field Marketers that drive marketing across the region.

This is a new position and a key hire for the business.
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Our Ideal Candidate

Your Experience:

  • 10 years’ experience in B2B Marketing (enterprise software preferred)
  • Ability to perform actions and achieve effective outcomes with little to no guidance
  • Strong business acumen, able to multi-task across disciplines, across functional areas and geographical territories
  • Organized, focused with excellent communications and interpersonal skills
  • Ability to lead agency (digital, PR, brand, etc) teams to achieve agreed project targets
  • Proven track record with field operations focused on enterprise software leads generations across channels: WeChat, TikTok, SEO/SEM, Events, translation, whitepaper creation, community monitoring, case study write-up, Online/Offline Campaign leads generation
  • Practical experience of working with CRM and Marketing Automation systems
  • Prior experience working within a Cross-border multinational organization is required
  • Prior experience with case study development and media interviews
  • Prior experience conducting focus groups
  • Prior Integrated Marketing Planning experience would be helpful
  • Prior experience with whitepaper translation and Chinese whitepaper creation in China/Taiwan markets would be helpful
  • Prior customer journey research experience would be helpful
  • Ability to conduct primary research across online/offline channels
  • Prior 4A or Advertising experience preferred with Client facing responsibilities
  • Highly-organized, timely reporting on status of on-going and forecasted leads generation activities
  • Prior Enterprise Software marketing for region or territories
  • Credible and have the confidence to deal with senior level business relationships
  • Team-player, eagerness to learn AI and new technologies
  • Self-starter, likes to travel and explore new cultures and learning
  • Ambitious, committed to success in a rapid-growth, startup environment
  • Excellent Chinese oral / written skills; previous public speaking experience would be helpful

Your Responsibilities:

  • Event Management
    • Evaluation, Execution, Follow-up, Tracking, ROI and Reporting for Greater China Field and Partner events
    • Support and contribute to further development of our robust events management process
  • Digital and Social Media Management
    • Setup, Management, Content creation and scheduling, User recruitment for company’s official social sites but not limited to WeChat, Weibo, Baidu
  • Media Management
    • Identify press opportunities, Develop content for dissemination, Serve as the organization’s media liaison, and Conduct press conferences and briefings.
  • Campaign Management
    • Effective communication to target audiences via all channels, ability to track, monitor and report internally to marketing, management, sales and partners teams and also externally to partners
    • Roll-out new campaigns and programs to sales to enable optimal lead follow-up and ROI on marketing efforts
  • Sales Support and Lead Management
    • Support the GCR Sales team through event and campaign management
    • Track and report on marketing leads generated in region and hold sales accountable for follow-up and pipeline reporting
  • Budget
    • Effectively track marketing budget for your GCR Activities
  • Website
    • Support regional content updates through the website CMS

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Additional Information

Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a result of the referral or through other means.

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