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Pyramid Outline

Sr Marketing Analyst, Worldwide Marketing (Remote)

Austin / United States


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Your Opportunity

REMOTE ROLE: We're looking for a creative, enthusiastic, data-driven Senior Marketing Analyst who will be responsible for using data to gain insights, further transparency, and maximize pipeline and revenue across all our marketing vehicles and channels at Blue Prism.

About Blue Prism

Blue Prism is an international publicly listed software company headquartered in the UK, with global offices in London, USA, Japan, Germany, France, Sweden, Dubai, Australia and India. It is undergoing rapid expansion and is the market leader in the Robotic Process Automation (RPA) globally.

Since its listing on the London Stock Exchange AIM market in early 2016, it has grown its customer base more than threefold with sales revenue, employee headcount and other business metrics also growing at an exciting rate.

Blue Prism operates a 100% indirect sales model, meaning that all deals are transacted through reseller partners, who range from global Systems Integrators such as Accenture, Deloitte, EY and IBM down to smaller, geographically specific, advisory and implementation partners.

About Robotic Process Automation

As the pioneer, innovator and market leader in RPA, Blue Prism delivers the world’s most successful Digital Workforce. The company’s software robots automate transactions and improve operational efficiencies while meeting the requirements of the most demanding IT environments, where security, compliance and scalability are paramount. Blue Prism provides a scalable and robust execution platform for best-of-breed AI and cognitive technologies and has emerged as the trusted and secure RPA platform of choice for the Fortune 500.

Your Opportunity:

As a critical member of the Blue Prism Worldwide Marketing team, the Senior Analyst, Worldwide Marketing Analytics will be integral to the successful performance of Blue Prism’s Marketing objectives and execution. This is a new position and a key hire for the business.

Our Marketing Analytics team’s goal is to use data to gain insights, further transparency, and maximize pipeline and revenue across all our marketing vehicles and channels. This role helps to optimize our people, process, and marketing technology (MarTech) stack to accelerate revenue growth and deliver a remarkable prospect and customer experience.

Your Responsibilities:

  • Develop systems reporting and analytics that enables intelligent decisions and accelerates growth.
  • Drive marketing performance measurement using our Sirius Decisions based funnel goals and performance measures to drive actionable insights via dashboards, scorecards, and reports with executive-level reporting of KPIs, as well as detailed, campaign-level metrics.
  • Actively monitor, analyse and report on the health of marketing contribution to pipeline, program ROI, funnel efficiency, TAM penetration, and goal achievement
  • Work on multiple projects to enhance our data capabilities and associated insights across multiple functions including IT, Sales Ops, Finance etc.
  • Measure and create action plans to improve our Data Quality with enrichment and integration across other data sources
  • Support marketing leadership by providing analytical and strategic recommendations
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Our Ideal Candidate

Our Ideal Candidate:

Our ideal candidate is a strategic thinker with a passion for operational excellence and data-driven marketing. A person who is analytical and has the business acumen to translate reporting into actionable insights. The Senior Analyst will create a world-class reporting and insights, and support a variety of marketing functions to improve customer experience and performance.

  • 3-5 years of B2B Marketing Analytics experience with proven success in accelerating business performance and pipeline generation
  • Experience working with SFDC including for reporting and data visualization
  • Experience working with BI reporting tools and database analysis (e.g., Tableau, Datorama, Domo)
  • Ability to traverse complex Data Warehouses with SQL scripting to summarize large dataset into succinct metrics
  • Deep understanding of Analytics techniques such as Segmentation, Propensity modelling, NLP etc. including data preparation with ability to execute in either R or Python
  • A passion for presenting analytical insights to senior management to drive future decisions
  • Expertise with world class execution, attribution and reporting infrastructure.
  • Willingness and ability to work both strategically and hands-on
  • A willingness to travel, as required for the role.

Personal Attributes:

  • Hands-on with passion for data and all it can deliver
  • Must be ambitious and prepared to commit wholeheartedly to a rapidly growing company through a period of considerable expansion
  • Self-motivated, tenacious, reliable and results orientated
  • Entrepreneurial, pioneering, evangelistic
  • Structured and process driven
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Additional Information

Flexible Vacation: We're a team of innovators who work hard, and with hard work comes much needed time off. We all need time off! We offer a flexible vacation plan for all our employees that offers great work/life balance401K MatchParental Leave: Blue Prism fully supports all types of families as they welcome a new child into their homeEmployee Share Plan: Our employees are our biggest advocates! We offer the incentive to be included in our growth via RSUs

Blue Prism is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Blue Prism is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Blue Prism via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Blue Prism. No fee will be paid in the event the candidate is hired by Blue Prism as a result of the referral or through other means.

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