Shop Direct supports product launch with Blue Prism

As part of an operational agility program, Shop Direct Group Financial Services quickly marshalled operational support for the launch of a new insurance product using Blue Prism software. Without Blue Prism the process would have required 22 staff.

The primary operational challenge faced in introducing a new ID Theft insurance product revolved around the ability to predict the level of ongoing operational support.


  • New operational processes implemented by Shop Direct Group Financial Services staff in matter of days
  • Recruitment and training cost of 22 staff eliminated
  • Rapid and predictable ROI –within 1 month
  • Predictable staff planning
  • No change impact on existing systems
  • Part of ongoing program of agility based initiatives


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