Driving loyalty in the hospitality sector with intelligent automation for a personalized customer experience

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Getting personal: digitally-savvy travelers increasingly expect a tailored experience from their hospitality providers

Consumer expectations of the hospitality industry are rapidly changing. Consumers want a digitalized experience. They want personalization. They want ‘off the beaten track’ adventures. Industry leaders must update their technology to provide the best service to these digitally active consumers. At the same time, leaders must look at tech-enabled solutions to increase operational efficiency, manage increasing data demands and improve customer loyalty.

Winning customer loyalty with intelligent automation

The modern hospitality industry has weathered many changes through the years. But nothing has transformed the industry as broadly or as swiftly as the digital revolution has. Its impact is reinventing the entire customer lifecycle. Hospitality providers must now focus on delivering engaging customer experiences and stronger, more personalized, loyalty schemes.

Create loyal customers

  • Eliminate friction in the booking process from start to finish
  • Connect guests to local activities for a true cultural experience
  • Collate the data to create stand out loyalty schemes

Optimize the back office

  • Free up the finance team for revenue generation
  • Greater agility for regulatory change, reducing compliance costs
  • Improve data management for security and intelligent analytics

Digitalize the customer journey

  • Deliver a seamless digital experience for customers
  • Integrate new technologies with the old to quickly deliver new customer options
  • Enable customization for a truly personalized customer experience
Select A Business Function
Bookings & Loyalty Schemes
Bookings & Loyalty Schemes Finance & Accounting Regulatory Compliance

Create customer loyalty through a more personalized approach

Creating ongoing customer loyalty means providing customers with an increasingly personalized, digital and convenient experience. Connected-RPA unlocks the potential of data to deliver an individual experience for each customer and bridges the gap between legacy and modern technology to give consumers the digital platforms they have come to expect.

Booking System Integration

Connect multiple booking systems to streamline the end-to-end reservation service and reduce manual effort.

Upsells & Offers

Fulfill reservations, upsell rooms or share personalized promotional offers with customers using digital workers to maximize the potential of each booking.

Personalized Recommendations

Digital Workers can pull customer-related data from multiple systems to make personalized recommendations for specific hotel amenities or local facilities or experiences.

Management Reporting

Automate management reporting to provide on demand regular snapshots or performance reports.

Streamline your accounting services

Connected-RPA can automate finance and accounting tasks that are repetitive, tedious and prone to error. Freeing up finance teams to focus on proactive value adding work and increasing revenue.

Bank Reconciliation

Automatically extract general ledgers and perform comparisons with bank statements to identify anomalies. Improve accuracy and save manual effort.

Accounts Receivable

Automate the monitoring of receivables and consistently and proactively follow the appropriate collections process for bad debt.

Accounts Payable

Receive invoices from suppliers and input the data into your ERP system without the need for manual input.

Supplier Onboarding

Automate the onboarding of new suppliers from updating core systems to performing credit checks, reducing manual effort and increasing accuracy.

Minimize regulatory risk for your organization

Automating repetitive compliance tasks can reduce the risk of exposure to non-compliance measures by eliminating errors, improving SLA performance and auditing existing measures.

Data Management

Ensuring data is archived appropriately, checking data is not stored incorrectly and performing regular data audits to prevent potential data leakage.

Performance Reporting

Digital Workers can collect data and build reports to demonstrate regulatory performance and service level agreements (SLAs).

Impact Measurement

Automate the measurement of pre and post regulation impact on operational costs.

Regulation Execution

Automate new regulatory processes from the start. Reduce cost of training human workforce and go straight to digital workers. Reduce risk of human error and increase speed of execution.

Want to know more?

We support your business across its functions. Discover the benefits of RPA applied to hospitality challenges.

Why Connected-RPA?


  • Comprehensive, irrefutable audit logs
  • End-to-end object & process change history
  • System & process execution audits
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  • Re-usable & shareable objects/processes
  • Many-to-many process assignment
  • Processes in parallel
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Rapid Deployment & Methodology

  • Process Discovery
  • Robotic Operating Model (ROM®)
  • Success Accelerator
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Security & Access Control

  • Veracode Verified Continuous
  • Decoupled build & run
  • Disk level encryption & data masking
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Performance & Stability

  • Database layer resilience
  • Supports hybrid-cloud infrastructure
  • More productive & efficient
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Intelligent & Extensible

  • Drop-in AI skills from DX
  • AI Labs & Innovation Center
  • Data Gateways
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Hear it from our customers

WorldHotels Deploys Robotic Automation Technology to Support Key Customer Processes

WorldHotels, based in Frankfurt Germany, has almost 500 affiliate properties in more 65 countries worldwide. Robotic Process Automation technology from Blue Prism was implemented to automate key processes, increase efficiency and allow for auditability. The solution has allowed affiliate hotels to optimize their business based on current and consistent data.

Read the case study

Automation you can bank on…

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