Driving loyalty in the hospitality sector with intelligent automation for a personalized customer experience

Name: Masonry
Price range: $

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Getting personal: digitally-savvy travelers increasingly expect a tailored experience from their hospitality providers

Consumer expectations of the hospitality industry are rapidly changing. Consumers want a digitalized experience. They want personalization. They want ‘off the beaten track’ adventures. Industry leaders must update their technology to provide the best service to these digitally active consumers. At the same time, leaders must look at tech-enabled solutions to increase operational efficiency, manage increasing data demands and improve customer loyalty.

Winning customer loyalty with intelligent automation

The modern hospitality industry has weathered many changes through the years. But nothing has transformed the industry as broadly or as swiftly as the digital revolution has. Its impact is reinventing the entire customer lifecycle. Hospitality providers must now focus on delivering engaging customer experiences and stronger, more personalized, loyalty schemes.

Create loyal customers

Eliminate friction in the booking process from start to finish
Connect guests to local activities for a true cultural experience
Collate the data to create stand out loyalty schemes

Optimize the back office

Free up the finance team for revenue generation
Greater agility for regulatory change, reducing compliance costs
Improve data management for security and intelligent analytics

Digitalize the customer journey

Deliver a seamless digital experience for customers
Integrate new technologies with the old to quickly deliver new customer options
Enable customization for a truly personalized customer experience

Select A Business Function

Bookings & Loyalty Schemes

Bookings & Loyalty Schemes Finance & Accounting Regulatory Compliance

Create customer loyalty through a more personalized approach

Creating ongoing customer loyalty means providing customers with an increasingly personalized, digital and convenient experience. Connected-RPA unlocks the potential of data to deliver an individual experience for each customer and bridges the gap between legacy and modern technology to give consumers the digital platforms they have come to expect.

Booking System Integration

Connect multiple booking systems to streamline the end-to-end reservation service and reduce manual effort.

Upsells & Offers

Fulfill reservations, upsell rooms or share personalized promotional offers with customers using digital workers to maximize the potential of each booking.

Personalized Recommendations

Digital Workers can pull customer-related data from multiple systems to make personalized recommendations for specific hotel amenities or local facilities or experiences.

Management Reporting

Automate management reporting to provide on demand regular snapshots or performance reports.

Streamline your accounting services

Connected-RPA can automate finance and accounting tasks that are repetitive, tedious and prone to error. Freeing up finance teams to focus on proactive value adding work and increasing revenue.

Bank Reconciliation

Automatically extract general ledgers and perform comparisons with bank statements to identify anomalies. Improve accuracy and save manual effort.

Accounts Receivable

Automate the monitoring of receivables and consistently and proactively follow the appropriate collections process for bad debt.

Accounts Payable

Receive invoices from suppliers and input the data into your ERP system without the need for manual input.

Supplier Onboarding

Automate the onboarding of new suppliers from updating core systems to performing credit checks, reducing manual effort and increasing accuracy.

Minimize regulatory risk for your organization

Automating repetitive compliance tasks can reduce the risk of exposure to non-compliance measures by eliminating errors, improving SLA performance and auditing existing measures.

Data Management

Ensuring data is archived appropriately, checking data is not stored incorrectly and performing regular data audits to prevent potential data leakage.

Performance Reporting

Digital Workers can collect data and build reports to demonstrate regulatory performance and service level agreements (SLAs).

Impact Measurement

Automate the measurement of pre and post regulation impact on operational costs.

Regulation Execution

Automate new regulatory processes from the start. Reduce cost of training human workforce and go straight to digital workers. Reduce risk of human error and increase speed of execution.

Want to know more?

We support your business across its functions. Discover the benefits of RPA applied to hospitality challenges.

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Why Connected-RPA?

Compliance

Comprehensive, irrefutable audit logs
End-to-end object & process change history
System & process execution audits

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Scalability

Re-usable & shareable objects/processes
Many-to-many process assignment
Processes in parallel

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Rapid Deployment & Methodology

Process Discovery
Robotic Operating Model (ROM®)
Success Accelerator

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Security & Access Control

Veracode Verified Continuous
Decoupled build & run
Disk level encryption & data masking

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Performance & Stability

Database layer resilience
Supports hybrid-cloud infrastructure
More productive & efficient

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Intelligent & Extensible

Drop-in AI skills from DX
AI Labs & Innovation Center
Data Gateways

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Hear it from our customers

WorldHotels Deploys Robotic Automation Technology to Support Key Customer Processes

WorldHotels, based in Frankfurt Germany, has almost 500 affiliate properties in more 65 countries worldwide. Robotic Process Automation technology from Blue Prism was implemented to automate key processes, increase efficiency and allow for auditability. The solution has allowed affiliate hotels to optimize their business based on current and consistent data.

Read the case study

How We Innovate

Driving loyalty in the hospitality sector with intelligent automation for a personalized customer experience

Getting personal: digitally-savvy travelers increasingly expect a tailored experience from their hospitality providers

Winning customer loyalty with intelligent automation

Create loyal customers

Optimize the back office

Digitalize the customer journey

Create customer loyalty through a more personalized approach

Booking System Integration

Upsells & Offers

Personalized Recommendations

Management Reporting

Streamline your accounting services

Bank Reconciliation

Accounts Receivable

Accounts Payable

Supplier Onboarding

Minimize regulatory risk for your organization

Data Management

Performance Reporting

Impact Measurement

Regulation Execution

Want to know more?

Why Connected-RPA?

Compliance

Scalability

Rapid Deployment & Methodology

Security & Access Control

Performance & Stability

Intelligent & Extensible

Hear it from our customers

WorldHotels Deploys Robotic Automation Technology to Support Key Customer Processes