Hospitality

Winning Customer Loyalty with Intelligent Automation

Provide a tailored experience

Even when vacation and travel choices are limited, consumers’ expectations are still high. They want a fully digitalized experience and personalization. They want ‘off-the-beaten-track’ adventures and additional experiences. They want to be surprised and delighted by unexpected perks and great customer service. Hospitality leaders need to do all they can to make sure every vacation goes to plan for every single customer, so they always want to come back for more.

The modern hospitality industry has weathered many changes. But nothing has transformed the industry as broadly or as quickly as the digital revolution. Intelligent automation has the power to reinvent the entire customer lifecycle, from client bookings to making special offers. Using a digital workforce, hospitality providers can focus on delivering engaging customer experiences and highly personalized loyalty programs.

WorldHotels rests easy knowing its future is enabled by intelligent automation

Discover how intelligent automation helped WorldHotels conduct audits and significantly reduce process operating costs.
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What is Driving Change for Hospitality?

Create loyal customers

  • Eliminate friction in the booking process from start to finish
  • Connect guests to local activities for a true cultural experience
  • Collate the data to create standout loyalty schemes

Optimize the back-office

  • Free up the finance team for revenue generation
  • Introduce greater agility for regulatory change, reducing compliance costs
  • Improve data management for security and intelligent analytics

Digitalize the customer journey

  • Deliver a seamless digital experience for customers
  • Integrate new technologies with the old to quickly deliver new customer options
  • Enable customization for a truly personalized customer experience

Where Does Blue Prism Fit In?

Select A Solution Area
Loyalty & Bookings
Loyalty & Bookings Finance & Accounting Regulatory Compliance

Foster customer loyalty through a more personalized approach

Earning customer loyalty means providing customers with an increasingly personalized, digital and convenient experience. Intelligent automation unlocks the potential of data to deliver an individual experience for each customer and bridges the gap between legacy and modern technology to give consumers the digital platforms they have come to expect.

Booking system integration

Connect multiple booking systems to streamline the end-to-end reservation service and reduce manual effort.

Personalized recommendations

Digital workers can pull customer related data from multiple systems to make personalized recommendations for specific hotel amenities or local facilities or experiences.

Upsells and offers

Fulfill reservations, upsell rooms or share personalized promotional offers with customers using digital workers to maximize the potential of each booking.

Management reporting

Automate management reporting to provide regular, on-demand snapshots or performance reports.

Streamline your accounting services

Digital workers can take on finance and accounting tasks that are repetitive, tedious and prone to error. This frees up finance teams to focus on proactive value-added work and increasing revenue.

Bank reconciliation

Automatically extract general ledgers and perform comparisons with bank statements to identify anomalies. Improve accuracy and save manual effort.

Accounts payable

Receive invoices from suppliers and input the data into your ERP system without the need for manual input.

Accounts receivable

Automate the monitoring of receivables and consistently and proactively follow the appropriate collections process for bad debt.

Supplier onboarding

Automate the onboarding of new suppliers, from updating core systems to performing credit checks, reducing manual effort and increasing accuracy.

Minimize regulatory risk for your organization

Automating repetitive compliance tasks can reduce the risk of exposure to non-compliance measures by eliminating errors, improving service level agreements (SLA) performance and auditing existing measures.

Data management

Ensure data is archived appropriately, check that data is not stored incorrectly and perform regular data audits to prevent potential data leakage.

Impact measurement

Automate the measurement of pre- and post-regulation impact on operational costs.

Performance reporting

Digital workers can collect data and build reports to demonstrate regulatory performance and SLAs.

Regulation execution

Employ digital workers to automate new regulatory processes from the start. As a result, you can reduce the cost of training your human workforce and the associated risk of human error, while increasing the speed of execution.

View all hospitality resources

Take Me There

Free the People

Becoming an agile enterprise means operating as a seamless mix of digital workers, human workers, and systems dynamically automating processes everywhere from the back office to the customer experience. You can do this with Blue Prism's intelligent digital workers that are versatile, autonomous, self-organizing, and secure. As a result, you gain better insight and control over the work, create new and transformative ways to operate, and empower people to focus on work that truly matters.

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