Connected Shoppers, Disconnected Retailers
Retail customers have been adopting new devices and technologies, creating more choices for finding, buying, and receiving merchandise. Today’s shopper is the connected shopper and they are fully embracing the benefits of omnichannel retailing. Unfortunately, traditional brick-and-mortar retailers are often held back by disparate and disconnected legacy systems and inventories. While they can leverage locations and local inventory to ensure items are available to customers faster than e-commerce retailers, they’re still disconnected from the huge benefits associated with omnichannel retailing.